We launched Custom Agents in beta back in February. In two months, you’ve created more than a million Custom Agents.
What surprised us most was how quickly teams went from experimenting with their first agent to workflows that whole companies run on. Our agents “hall of fame” captures some of the best with examples from teams like Ramp, Vercel, and Clay with step-by-step guides so you can build them too. Custom Agents are out of beta and usage-based pricing goes live today. Here’s what we learned building alongside you.
The fastest teams treated Custom Agents like internal products
Building an agent isn’t a one-and-done task. The teams that scaled agents fast started with a small group of people who knew their workflows well, built iteratively until each agent met its success criteria, and shared what they learned. Every agent made the next one easier and that knowledge compounds fast when people build together.
At Ramp, that approach grew into over 300 Custom Agents. Ben Levick, their Head of Ops and Internal AI, describes what that momentum feels like:
There are two dopamine hits along the way. One is when you crack the problem and automate work you don’t like doing. The other is when, on the other side, things go a little more quiet, you have more time in your day.
Agent-building became a new operational skill
The teams who built the most durable agents were the ones who live closest to the problem every day and want to build a culture of no busywork. They’re not necessarily the ones with the most technical resources.
Heidi’s product team saves up to 60 hours each month by creating an internal Q&A agent to answers product-related questions.
Equals Money's product marketing team built a Knowledge Base Amendment agent, so docs stay current after every release and website updates don’t get missed.
Notion's Customer Support team built an agent that helps reps respond to customers faster and spend more time on complex questions.
None of these agents were built by engineers. If you can describe what you’d tell a new hire to do, you can build a Custom Agent.
Equals Money built a Custom Agent that catches every product release in Slack and turns it into structured, actionable knowledge in Notion.
The biggest wins came from rewiring workflows
We expected most teams to start with task automation, but many took it further by redesigning how work flows end to end.
At Braintrust, competitive intelligence used to require the marketing team to do manual research every morning. When it slipped, reps showed up to calls without fresh context and deals slowed down.
So the marketing team built Competitive Intelligence Buddy. Every morning, it scans competitor change logs and Gong transcripts, updates the sales one-pager in Notion, and flags launches that matter for active deals. Now reps show up ready without doing any extra prep and the marketing team gets hours back every day.
Cost efficiency comes from both small and big wins
Making the same workflows cheaper over time is one of our core commitments to you. In the past two months, Custom Agents got up to 50% cheaper to run.
The biggest single driver was introducing lighter‑weight models like Haiku 4.5 and GPT-5.4 Mini, which use up to 10× fewer credits. Because Notion isn’t locked into a single model, you can match the right model to the task so you’re never paying for more than the work needs.
The rest is a steady stream of under-the-hood improvements that compound over time. None of it is a silver bullet, but it adds up and we’ll keep at it.
Scaling confidently is the hard part
One theme from teams that scaled agents was consistent: they wanted control at scale without adding a new layer of work to manage. Your feedback shaped what we built next.
Starting today, you'll have new tools to set guardrails like per-agent credit limits, full visibility into every agent across your workspace on your dashboard, and ways to catch issues fast like proactive alerts as you approach your credit limit and the ability to pause agents. Our team put together a quick guide covering every control and best practices for getting started.
Getting ready for usage-based pricing
Starting May 4, Custom Agents move out of beta and run on Notion credits, available as an add-on to Business and Enterprise plans. Enforcement rolls out on a rolling basis, so your agents keep running for free until your next monthly service date on or after May 4 (check the usage dashboard for your exact date).
Recurring monthly Notion credits are $10 per 1,000 credits and flex to your needs, so you can scale up or down monthly. Here’s how to size your first credit purchase.
What’s next
In the coming months, we’ll keep expanding what Custom Agents can do with more ways to automate recurring work, deeper integrations with the tools your team already uses, and controls that get more powerful as usage grows.
We’re building this alongside you. Your feedback during the beta has shaped a lot of what shipped. Keep sharing what’s working and not. We’re listening.
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